The Story
BEFORE YOUR BRANDEXISTED.
This didn't start with a business plan. It started with a song, a culture, and a man who's been growing since before most of these brands had a name.
The Origin
CYPRESS HILL PUT WEED IN HIP-HOP. PERIOD.
In 1991, Cypress Hill dropped their debut and changed everything. While the rest of hip-hop was still figuring out what to say about cannabis, B-Real, Sen Dog, and DJ Muggs were already saying it — loud, proud, and platinum.
"Insane in the Brain." "I Wanna Get High." "Hits from the Bong." These weren't just songs — they were cultural declarations. Over 20 million records sold and 50+ countries toured, carrying the cannabis flag before legalization was even a conversation.
When B-Real recorded "Dr. Greenthumb" in 1998, nobody was thinking about brand strategy. He was just being himself. The name stuck because it was true.
"I DIDN'T BUILD A CANNABIS BRAND. I LIVED ONE."
The Archives
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Year Founded
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Records Sold
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Countries Toured
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Followers
30 Years Deep
THE RECEIPTS
CYPRESS HILL FORMS
B-Real, Sen Dog, and DJ Muggs come together in South Gate, Los Angeles. The group that would put cannabis in hip-hop forever is born.
DEBUT ALBUM DROPS
Cypress Hill's self-titled debut goes double platinum. Tracks like "How I Could Just Kill a Man" make cannabis culture mainstream.
BLACK SUNDAY
"Insane in the Brain" and "I Wanna Get High" become anthems. Black Sunday debuts at #1 on the Billboard 200.
"DR. GREENTHUMB" IS BORN
The track "Dr. Greenthumb" from Cypress Hill IV gives B-Real his alter ego and plants the seed for what becomes a 30-year brand.
B-REAL'S SMOKEBOX
B-Real creates one of the first cannabis-forward media platforms. Celebrity interviews, strain reviews, and unfiltered culture.
INSANE OG IS BORN
B-Real develops his signature strain — Insane OG. The flagship genetics that defines Dr. Greenthumb's cultivation legacy.
FIRST DISPENSARY
Dr. Greenthumb's opens its first licensed dispensary in Sylmar, California. The brand goes from culture to commerce — legally.
CALIFORNIA EXPANSION
Dispensary locations expand across California — Canoga Park, Orcutt, Fresno, La Mesa. The retail footprint takes shape.
CHICAGO & BEYOND
Dr. Greenthumb's crosses state lines with the Chicago flagship. The licensing program launches nationwide.
THE LICENSING ERA
Three decades. 22 million followers. 50+ countries. Now we're licensing to people who understand what this name is worth.
What We Stand For
HOW WE MOVE
AUTHENTICITY
This wasn't cooked up in a conference room. It was built by being exactly who we are for 30 years straight.
QUALITY
Every product, every strain, every experience carries our name. That name only means something if the quality backs it up. No shortcuts.
CULTURE
Cannabis is culture. Music is culture. Community is culture. We don't just participate — we helped build it.
ACCOUNTABILITY
"Be responsible and accountable for the shit we do." That's not a corporate value statement. That's B-Real. That's how we operate.
Media
APPEARANCES
The DGT Show
Podcast
MG Magazine
Cover Story
Cypress Hill
World Tours
"PUT WORK BEHIND THIS SHIT. BE UNAPOLOGETIC. BE RESPONSIBLE AND ACCOUNTABLE FOR THE SHIT WE DO."