Editorial Standards
EDITORIAL POLICY
Every article on Dr. Greenthumb's goes through a defined research, writing, and review process before it reaches you. This page explains what that process looks like and who is responsible for it.
WHO WRITES OUR CONTENT
Our content team is led by B-Real of Cypress Hill — one of the most recognized voices in cannabis culture since 1993. Articles carry a byline reflecting who created them: B-Real for first-person brand and culture pieces, and DGT Editorial for research-driven education content produced by our writing team.
AI-assisted drafting is part of our workflow for high-volume educational content. Human review is used for high-risk, flagged, sensitive, or editor-assigned drafts. For approved low-risk educational topics in our autonomous daily blog, content may publish only after passing automated safety, sourcing, and editorial-quality gates.
We do not publish raw AI output. Content either passes our approved safe-lane gates or is held for human review. Legal, regulatory, medical-adjacent, unsupported, thin, or repetitive drafts are not eligible for autonomous publication.
HOW WE WRITE
Every article starts with a defined topic and primary keyword. Our research process pulls from:
- Government sources: NIH, FDA, CDPH, state cannabis regulatory agencies
- Peer-reviewed research: PubMed, NCBI, and academic journals
- Industry publications: MJBizDaily, Cannabis Business Times
- First-hand knowledge: B-Real's 30+ years of experience in cannabis culture and business
Claims require a source. We don't publish claims we can't back up. If something is our opinion, we say so.
FACT-CHECKING METHODOLOGY
Our content pipeline includes automated safety, fact-check, and editorial-quality gates that flag:
- Medical claims (prohibited — see compliance section)
- Legal or regulatory topics that require human review
- Unverified statistics without cited sources
- Outdated legal information
- Brand claims that can't be substantiated
- Thin, generic, or repetitive writing
Articles that fail these gates are returned for revision or held for human review. Approved low-risk educational articles may publish only after passing the required gates.
AI DISCLOSURE
We use AI writing assistance to produce educational cannabis content at scale. We disclose this because readers deserve to know.
What AI does in our process: drafts initial content based on research data, suggests structure, and flags potential compliance issues.
What humans do: set the editorial policy, maintain the safe lanes and review gates, review high-risk or flagged drafts, verify sensitive sources, and take responsibility for what gets published. When a human editor reviews an article, that reviewer's name and review date appear in the article byline.
Some low-risk educational articles may publish after automated policy, safety, and richness gates rather than a pre-publication human edit. AI-assisted content outside those lanes, or any content flagged by those gates, is not published until human review.
CANNABIS COMPLIANCE
Dr. Greenthumb's operates dispensaries in California and Illinois, both of which have strict regulations on cannabis marketing and content.
Our content never:
- Makes medical claims — we do not say cannabis treats, cures, or prevents any condition
- Targets anyone under 21
- Suggest cannabis is safe during pregnancy or nursing
- Imply driving under the influence of cannabis is safe or legal
Cannabis affects people differently. Nothing on this site is medical advice. Consult a qualified healthcare provider for health decisions.
CORRECTIONS POLICY
We correct factual errors as soon as we identify them. When a significant correction is made, we note it at the bottom of the affected article with the date. We don't quietly rewrite published content to conceal errors.
To report an error, contact us at [email protected].
CONTENT FRESHNESS
Cannabis law and product availability change frequently. Articles older than six months are reviewed and updated if material information has changed. The "Last updated" date in the byline reflects when the article was last substantively revised.
Questions about our editorial standards? About Dr. Greenthumb's or email [email protected].