Editorial Standards

EDITORIAL POLICY

Every article on Dr. Greenthumb's goes through a defined research, writing, and review process before it reaches you. This page explains what that process looks like and who is responsible for it.

WHO WRITES OUR CONTENT

Our content team is led by B-Real of Cypress Hill — one of the most recognized voices in cannabis culture since 1993. Articles carry a byline reflecting who created them: B-Real for first-person brand and culture pieces, and DGT Editorial for research-driven education content produced by our writing team.

AI-assisted drafting is part of our workflow for high-volume educational content. Every AI-assisted article is reviewed by a human editor before publication. That reviewer's name and review date appear in the byline.

We do not publish AI-generated content without human editorial sign-off. The human review step is not optional.

HOW WE WRITE

Every article starts with a defined topic and primary keyword. Our research process pulls from:

  • Government sources: NIH, FDA, CDPH, state cannabis regulatory agencies
  • Peer-reviewed research: PubMed, NCBI, and academic journals
  • Industry publications: MJBizDaily, Cannabis Business Times
  • First-hand knowledge: B-Real's 30+ years of experience in cannabis culture and business

Claims require a source. We don't publish claims we can't back up. If something is our opinion, we say so.

FACT-CHECKING METHODOLOGY

Our content pipeline includes an automated fact-check pass that flags:

  • Medical claims (prohibited — see compliance section)
  • Unverified statistics without cited sources
  • Outdated legal information
  • Brand claims that can't be substantiated

Articles that fail the automated fact-check are returned for revision before they reach the human review stage.

AI DISCLOSURE

We use AI writing assistance to produce educational cannabis content at scale. We disclose this because readers deserve to know.

What AI does in our process: drafts initial content based on research data, suggests structure, and flags potential compliance issues.

What humans do: review and edit every draft, verify sources, approve final content, and take responsibility for what gets published. The human reviewer's name appears in the article byline.

AI-drafted content that hasn't been human-reviewed is not published.

CANNABIS COMPLIANCE

Dr. Greenthumb's operates dispensaries in California and Illinois, both of which have strict regulations on cannabis marketing and content.

Our content never:

  • Makes medical claims — we do not say cannabis treats, cures, or prevents any condition
  • Targets anyone under 21
  • Suggest cannabis is safe during pregnancy or nursing
  • Imply driving under the influence of cannabis is safe or legal

Cannabis affects people differently. Nothing on this site is medical advice. Consult a qualified healthcare provider for health decisions.

CORRECTIONS POLICY

We correct factual errors as soon as we identify them. When a significant correction is made, we note it at the bottom of the affected article with the date. We don't quietly rewrite published content to conceal errors.

To report an error, contact us at [email protected].

CONTENT FRESHNESS

Cannabis law and product availability change frequently. Articles older than six months are reviewed and updated if material information has changed. The "Last updated" date in the byline reflects when the article was last substantively revised.

Questions about our editorial standards? About Dr. Greenthumb's or email [email protected].