A dim, empty 1930s-style movie theater with rows of red velvet seats and a beam of projector light cutting through haze toward a blank screen
Culture

Reefer Madness: The True Story Behind the Most Famous Anti-Weed Movie

By Pedro Garcia··5 min read
A dim, empty 1930s-style movie theater with rows of red velvet seats and a beam of projector light cutting through haze toward a blank screen

It wasn't made by the government, it wasn't first called Reefer Madness, and it became famous thanks to the people it was made to warn against. The real history of the film.

Almost everything people casually "know" about Reefer Madness is a little off. It's often described as a 1936 government propaganda film. It wasn't made by the government. It wasn't released as Reefer Madness. And its modern fame owes a lot to the people campaigning to legalize marijuana, who screened it decades later to raise money.

Here's what the records actually show.

What Reefer Madness is about

The movie is framed as a lecture. A high school principal, Dr. Alfred Carroll, tells a room of parents a cautionary tale about a group of dealers who lure teenagers into smoking marijuana. Before it's over, the story delivers a hit-and-run death, an accidental shooting, a wrongful murder conviction, a suicide and a man committed to an asylum. It ends with the principal turning to the camera and warning that the next tragedy could involve your child.

The film's own opening text tells viewers it is about to "startle" them and calls marijuana "The Real Public Enemy Number One," according to the American Film Institute's catalog entry for the film. The same foreword admits the scenes are "fictionalized for the purposes of this story."

Reefer Madness (full film)

Who made Reefer Madness

A vintage 35mm film reel and film strip resting on a wooden desk under a desk lamp

The original title was Tell Your Children. The AFI Catalog credits Louis Gasnier as director and George A. Hirliman as producer, with a screenplay by Arthur Hoerl, under a company called G and H Productions.

Who paid for it is less clear. The AFI Catalog cites a 1987 Los Angeles Times interview in which the actress Thelma White said the film was produced in three weeks by a religious group. Turner Classic Movies treats that account as anecdotal rather than established, and calls a second story, that the U.S. Army sponsored the film, wrong. What TCM states plainly is the part most people get backwards: the film was not produced by the U.S. government as an educational tool.

Even the year is disputed. The film is usually dated 1936, but the AFI Catalog lists its release as 1938, the year New York State's censors rejected it for exhibition.

How it became "Reefer Madness"

Films like this were often retitled and re-released with fresh ad campaigns, and this one went through several names. According to the AFI Catalog, it came back in 1939 as The Burning Question and in 1947 as Reefer Madness. Turner Classic Movies adds that it also played as Doped Youth. TCM says the title everyone knows today is believed to have originated with that 1947 re-release, about a decade after the film was made.

The anti-marijuana campaign around it

Whatever its influence, the film arrived in the middle of the push for federal prohibition. Harry Anslinger, commissioner of the Federal Bureau of Narcotics, became a powerful anti-marijuana voice in the 1930s, according to U.S. Customs and Border Protection's history of the period.

On July 12, 1937, Anslinger testified before a Senate Finance subcommittee on H.R. 6906, the bill that became the Marihuana Tax Act. The printed hearing record shows him alongside a Treasury Department lawyer and a Wisconsin hemp producer, and it includes a letter from the American Medical Association's Dr. W. C. Woodward. President Franklin Roosevelt signed the act on August 2, 1937, and it took effect on October 1, according to NORML.

Customs and Border Protection describes what the law did: importers had to register and pay an annual $24 tax, and violations could bring a fine of up to $2,000, up to five years in prison, or both.

JSTOR Daily puts the film's relationship to all this carefully: Reefer Madness captured and capitalized on the era's hysteria. It stops short of claiming the film influenced the law, and so do we.

The Tax Act ran into trouble at the Supreme Court three decades later. In Leary v. United States, decided May 19, 1969, the Supreme Court held that Timothy Leary had properly invoked his Fifth Amendment right against self-incrimination under the act, and reversed his conviction on that count.

How legalization activists made it famous

A 1970s college auditorium crowd watching a black-and-white film projected on a screen at night

For decades the film was a minor exploitation picture. Its second life began around 1971, when Keith Stroup, founder of the National Organization for the Reform of Marijuana Laws (NORML), reportedly found a print in the Library of Congress archives. Turner Classic Movies reports that he bought a print for $297 and screened it in New York in May 1972 as a fundraiser.

The film's unintended comedy did the rest. According to TCM, New Line Cinema founder Robert Shaye saw it and brought it to the midnight-movie circuit that year. TCM also cites film critic J. Hoberman, who wrote that it was screened throughout California in the fall of 1972 to raise money for an electoral campaign to decriminalize marijuana. California's marijuana measure on the ballot that November was Proposition 19, which would have removed state penalties for people 18 and older who grew, possessed or used marijuana for personal use. Voters rejected it, with 66.5% voting no, according to Harvard's Houghton Library.

California got there eventually, through a medical-marijuana measure in 1996 and adult-use legalization in 2016. Our history of how California legalized cannabis picks up that story.

Why it still gets watched

The AFI Catalog notes that, under the title Reefer Madness, the film became a cult hit on late-night television and home video. Its copyright status helped it spread: the AFI Catalog says the film is not listed in copyright records, and it is widely treated as public domain. JSTOR Daily notes it was later turned into a stage musical in Los Angeles and a 2005 Showtime musical spoof.

That's the irony at the center of the film's history. A movie made to scare parents is now best known as a joke shared by the people it was meant to warn against. If you want something from the other end of the genre, our list of the best stoner movies starts where Reefer Madness leaves off.

Sources

FREQUENTLY ASKED QUESTIONS

Was Reefer Madness government propaganda?
No. Turner Classic Movies states that the film was not produced by the U.S. government as an educational tool. It was a privately made film, credited to producer George A. Hirliman and director Louis Gasnier.
What was Reefer Madness originally called?
Tell Your Children. According to the AFI Catalog, it was re-released as The Burning Question in 1939 and as Reefer Madness in 1947. It also played as Doped Youth.
When did Reefer Madness come out?
It is usually dated 1936, but the AFI Catalog lists its release as 1938, the year New York State censors rejected it for exhibition.
Who paid for Reefer Madness?
It isn't settled. The actress Thelma White said in a 1987 interview that a religious group produced it in three weeks. Turner Classic Movies treats that account as anecdotal rather than established.
Is Reefer Madness based on a true story?
No. The film's own foreword says its scenes are "fictionalized for the purposes of this story," according to the AFI Catalog. It was presented as a warning, not a record of real events.
Did Reefer Madness lead to marijuana being banned?
No source we found ties the film to the law's passage. Federal prohibition came through the Marihuana Tax Act of 1937, after congressional hearings in which Harry Anslinger of the Federal Bureau of Narcotics testified. The film reflected the era's panic rather than driving the law.
How did Reefer Madness become a cult classic?
NORML founder Keith Stroup bought a print in the early 1970s and screened it as a fundraiser. New Line Cinema's Robert Shaye then brought it to the midnight-movie circuit, where audiences treated it as a comedy.
Is Reefer Madness in the public domain?
It is widely treated as public domain. The AFI Catalog notes that, although a copyright notice appears on screen, the film is not listed in copyright records.